PKO Bank Polski

Year

2020

Industry

BANKING

SOW

DIGITAL CAMPAIGN / SOCIAL MEDIA / VISUAL CONCEPT

The pandemic reshaped our daily rituals and how we spend our time. Even though many activities moved indoors, the need for closeness remained the same. The "Still Close" campaign showed how, despite physical distance, people can stay connected, both with each other and with the Bank.

Challenge

The need to limit in-person contact made customers expect new, fully remote service options. Our task was to present them in a way that felt natural, warm and aligned with the emotions of the pandemic period. It was crucial to show that PKO Bank Polski not only offers modern tools, but genuinely reduces distance, even when face-to-face meetings aren’t possible. The campaign had to reach a wide audience and build a sense of safety and closeness during a difficult time.

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What we've done

We created a campaign that combined practical features with an emotional narrative. At the centre were three new solutions from PKO Bank Polski: opening an account with a selfie, sending voice transfers via the IKO assistant, and video advisory from the comfort of home. Each one was shown in everyday situations that took on a completely new meaning during the pandemic. The communication line was warm, light and grounded in real emotions. The 360° campaign covered TV, digital and social media, creating one coherent world where – even when you had to stay „far” – you could remain „close”.

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