A new version of the Budogram.pl website

Wienerberger

Year

Industry

HOME IMPROVEMENT

SOW

UX/UI DESIGN / TECHNOLOGY / COMMUNICATION STRATEGY / CONTENT / MEDIA SUPPORT

Budogram is a key project of the Wienerberger brand – a platform where investors and builders share their experiences from the home-construction process. Our task was to create a new version of the service that would stand out among dozens of construction blogs and forums, and build a strong, returning community.

Challenge

The home-building content market is crowded, dominated by large platforms with extensive resources. Budogram needed a distinct identity and functionality that would not only attract new users, but more importantly – keep them engaged over time. The key was to define one strong differentiator and create a new experience that combines expert knowledge, user-generated content and everyday practical value.

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What we've done

We rebuilt Budogram. We introduced a modern, light, responsive design that makes the service easier to use for both investors and contractors. At the centre of the new identity, we placed a “killer feature” – Construction Diaries. The tool lets users document building a house step by step, across thirteen clearly described stages – from planning to finishing. We added a smart assistance system that helps users make decisions, offers expert guidance and aggregates key information needed during a home build. The whole experience is supported by content marketing designed to attract organic traffic and build a community that shares real experiences.

See full case studies

Effects

42%

organic traffic growth in the first months after launch

37%

increase in returning users driven by Construction Diaries

28%

increase in average session duration

33%

growth in community content engagement

ARTe | A NEW CLASS001

WHERE OTHERS INVEST IN THE OBVIOUS,
WE WXPLORE WHAT LIES BEHIND CLOSED DOORS.

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02_10_2026

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