Oriflame

Year

2018

Industry

Beauty

SOW

CREATION VIDEO CONTENT

After nearly three decades of direct sales, Oriflame launched its first official online store in Poland. Our task was to tell this new chapter in a way that aligned with the brand’s global positioning – "Beautiful the way I want" – and to create a space that naturally connected inspiration with real purchase intent.

Challenge

The new online store needed to be communicated in a way that not only showcased the offer, but also reinforced the idea that beauty has no single definition. We wanted to reach women in different roles: at work, at home, on the go, during training, and show them that they can look and feel beautiful on their own terms. We needed a format that truly engages, educates and simultaneously supports purchase decisions.

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What we've done

Together with Oriflame, we created the “Beautiful the way I want” YouTube channel – a space fully dedicated to beauty tutorials. Each episode was hosted by Oriflame experts, who invited guests representing different lifestyles: mothers, businesswomen, dancers and athletes. The host–guest relationship reflected the world of Oriflame consultants and clients, and video topics were built around real needs: “makeup for work”, “no makeup”, mature skin care, and post-partum beauty routines. The content was engaging, expert and rooted in YouTube trends – which naturally connected it with the e-shop offer. Each tutorial was moderated, media-supported and properly distributed, so the campaign combined inspiration, education and conversion in one coherent format.

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