Alab Laboratoria

We designed the full process, from creative to production. We built the tone on accessible, empathetic language that connects medical precision with patients’ everyday experiences. The campaign explains what biological age is, how it is measured and why it matters. Creatives show behaviours and habits that influence the body’s condition: recovery, stress, circadian rhythm, movement and diet.Video, digital and social drive to the campaign website, where patients can learn about the test, its structure and how to interpret the results. The campaign is still live and is an important step in making data-driven prevention more widely understood.